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Apple Reinvents Textbooks with iBooks 2


NEW YORK-January 19, 2012-Apple® today announced iBooks® 2 for iPad®, featuring iBooks textbooks, an entirely new kind of textbook that’s dynamic, engaging and truly interactive. iBooks textbooks offer iPad users gorgeous, fullscreen textbooks with interactive animations, diagrams, photos, videos, unrivaled navigation and much more. iBooks textbooks can be kept up to date, don’t weigh down a backpack and never have to be returned. Leading education services companies including Houghton Mifflin Harcourt, McGraw-Hill and Pearson will deliver educational titles on the iBookstore℠ with most priced at $14.99 or less, and with the new iBooks Author, a free authoring tool available today, anyone with a Mac® can create stunning iBooks textbooks.

“Education is deep in Apple’s DNA and iPad may be our most exciting education product yet. With 1.5 million iPads already in use in education institutions, including over 1,000 one-to-one deployments, iPad is rapidly being adopted by schools across the US and around the world,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Now with iBooks 2 for iPad, students have a more dynamic, engaging and truly interactive way to read and learn, using the device they already love.”

The new iBooks 2 app is available today as a free download from the App Store™. With support for great new features including gorgeous, fullscreen books, interactive 3D objects, diagrams, videos and photos, the iBooks 2 app will let students learn about the solar system or the physics of a skyscraper with amazing new interactive textbooks that come to life with just a tap or swipe of the finger. With its fast, fluid navigation, easy highlighting and note-taking, searching and definitions, plus lesson reviews and study cards, the new iBooks 2 app lets students study and learn in more efficient and effective ways than ever before.

iBooks Author is also available today as a free download from the Mac App Store and lets anyone with a Mac create stunning iBooks textbooks, cookbooks, history books, picture books and more, and publish them to Apple’s iBookstore. Authors and publishers of any size can start creating with Apple-designed templates that feature a wide variety of page layouts. iBooks Author lets you add your own text and images by simply dragging and dropping, and with the Multi-Touch™ widgets you can easily add interactive photo galleries, movies, Keynote® presentations and 3D objects.

Apple today also announced an all-new iTunes® U app giving educators and students everything they need on their iPad, iPhone® and iPod touch® to teach and take entire courses. With the new iTunes U app, students using iPads have access to the world’s largest catalog of free educational content, along with over 20,000 education apps at their fingertips and hundreds of thousands of books in the iBookstore that can be used in their school curriculum, such as novels for English or Social Studies.* The iTunes U app is available today as a free download from the App Store.

*Some content is available only for iPad.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

 

*This is a Press Release From Apple and was NOT written by The Path Untaken*

Apple announces free iBooks Author


iBooks Author is a free OS X program for creating books. The intent is really for teachers and other educators to produce educational materials for their classes. But Apple has said the format can apply to any genre. Aside from the free part, the real story here is ease of use, with the ability to drag and drop photos, videos and even Microsoft Word files into various templates. If you use Apple’s own suite of office apps, in particular, you can drag and drop a Keynote presentation into the docerment, and it’ll live on as an interactive widget. (You can whip up other widgets, too, though you’ll need to know Javascript or HTML.)

Beyond the main text, authors can also arrange glossaries by highlighting and clicking words, and clicking again to add a definition. In a surprise move, Apple also said authors can publish straight to the store, though i’m waiting for clarification that textbook writers and other scribes are actually exempt from Apple’s notorious approval process. In any case, the app is available now in the App Store (for OS X Lion users only, sadly) so you can crack on.

Apple has also confirmed some key approval and revenue-sharing details. First, authors will be subject to the same App Store approval process as developers. Writers can offer their books for free, or for as much as 14.99 (the same price cap for textbooks sold in the store). And like developers, authors must agree to a 70/30 revenue split, with writers pocketing 70 percent after Apple takes its share.